Description of Services / Products / Projects / Business cases
On their websites, companies present what they offer to customers.
Services of a technology company presuppose building on-demand solutions for customers by employing respective developers.
When showing the company's services, we emphasize the benefits of its solutions to the target audience. An example of a service can be building large AI solutions for companies in healthcare, finance, or governance.
Picture: AI in biology and new drug discovery
To better present a company's services, we will do the following:
- study company's documentation
- request a brief
- or interview a representative
A company's products represent its own platforms or software that they lease to customers. The marketing description of companies' products usually consists of 4 parts.
- Information about what the product represents and what are its business values.
- Description of the problems and solutions that the product solves.
- Description of product competitive advantages.
- Examples of the product being used.
Examples of products can be different platforms and PaaS, that work with AI models for healthcare or e-commerce.
Projects show a prospect the process of how a company runs its projects. This gives them an understanding of what to expect from the company in case they decide to order. An example of a project can be an implementation of a CV + IoT system for an oil exploration company.
Picture: Deep Learning in a large e-commerce platform
Project descriptions can have different architecture, for example:
- Current issues of a customer as viewed by this customer.
- Company's communication with the customer to get specifics of the problem.
- Company's solution design and implementation.
- Customer feedback on the implementation process and results.
